A visitor leaving an online store does not always signal a problem. Some people are researching or comparing options. The useful question is whether your store makes it harder than necessary for a suitable customer to buy.
Review the promise before the visit
Check the advert or link that brought the customer in. Does the destination show the product, price, and offer they expected? A mismatch can create confusion before the customer even starts browsing.
Answer product questions
Useful images, specifications, sizing information, and practical descriptions help customers assess suitability. Write around the questions people actually ask. Avoid assuming that a supplier’s description contains everything a buyer needs.
Explain the total purchase
Delivery availability, expected timing, returns, and charges can influence a decision. Make these details accessible before checkout. Unexpected costs or restrictions late in the journey can undermine confidence.
Try the journey on a phone
Browse a product, select its options, add it to the cart, and complete a test checkout using an appropriate test method. Watch for difficult controls, confusing validation, and information that disappears on a small screen.
Identify the stage worth improving
Compare product views, cart activity, checkout starts, and purchases where reliable data is available. A drop between stages suggests where to investigate; it does not automatically explain the reason. Customer feedback can add context.
Prioritise one meaningful improvement and observe what happens. Buying more traffic before resolving an obvious purchase obstacle may increase visits without improving the customer experience.
An ecommerce consultation can help organise this review around your store and audience.